27 critical items to monitor in Salesforce Marketing Cloud — with recommended check frequencies and alert thresholds for each.
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This checklist helps you catch issues before they become incidents.
Every critical object in SFMC — Journeys, Automations, Data Extensions, Triggered Sends, and platform health.
Recommended frequencies for each item — from real-time alerts to weekly reviews.
Specific thresholds that signal a real problem vs. normal variation.
We used to spend 2 hours every morning checking dashboards. This checklist helped us build a systematic process — now we only respond when something actually needs attention.
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